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Maths and poetry are the two wings of the natural language. They both try the same thing: to use the smallest amount of signs to express the largest amount of reality: maths for the objective, poetry for the subjective realm. They are the language economists dealing with the scarcity of human attention versus the amount of circulating data. They are the counterbalance against the redundancy condition (mandatory to any natural language that wants to survive). The toll paid by redundancy to reliably pass (objective or subjective) information through noisy media is secured back by maths and poetry through extreme compression of data.