TikTok has released a Valentine’s Day planning guide to help brands optimize campaigns for the first major sales opportunity of 2025. The guide highlights key data, including that 77% of EU TikTok users celebrate Valentine’s Day and 55% consider it important. Planning momentum starts as early as December, with trends like self-love (#SelfCare, #TreatYourself) and gifting beyond partners gaining traction. The 9-page guide offers timelines, audience insights, hashtag tips, and themed project ideas, making it a valuable resource for campaign preparation. Download it via TikTok with email sign-up.
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